LIFTSTRONG ™ is a state of mind. To change your life you have to change your physiology. Everything you do, think, feel, and experience is brought about by action. Are your actions weak or are they strong? Your actions in the gym have a tremendous effect not only on your physical body but on your mind as well. You are strong. You set goals, and you not only achieve them, but you push past the pain barrier and exceed them. When life hits you hard, you get back up and hit harder. Moderation is for cowards, so LIFTSTRONG ™.